Situation
Missouri State University announces its first international poster competition.
Service
Brand Identity, Exhibition Design, Print, Web, Social Media
Year
2025
Challenge
Drive submissions and attendance for the show.
Design for designers. (Not an easy crowd to please.)
Our client doesn't have a clear vision for success, so we have to ideate. A lot.
Our competition logo forms a rectangle of poster-shaped negative space which we fill with expressions of the creative spirit.
Its custom letterforms flow into themselves; they're inspired by the iteration phase of the creative process.
When the logo gets small, we transform it into two simple crop marks, a common printed indication used for cutting posters to the correct size.
Across a rules and guidelines document, social media tiles, and (ironically) posters, our playful color palette shines, inviting creative expression.
Credits
Partner - Emma Unger
Clients - Masha Gerasimchuk-Djordjevic & Tahsin Hyder
Professor - James Mulvenon
©2025 Noah Scott Braun
